Never underestimate the power of a well designed business cards. In this small rectangle of material, you are summing up your abilities and creating a first impression all in one. You also create a visual and physical reminder of your business that your potencial client will keep for when they will need your product or services. To make sure you get the most out of your business cards we recommend you do the following:
A business with a strong and memorable logo is a powerful prospect – so you might as well make as much use of it as possible! Think about all the places you can print your logo in order to maximize it’s impact and exposure.
Purchase a well made business card. Flimsy and cheap business card speaks volumes about your business and the owner. Avoid so called "free" buisness card offers as the quality is offen very poor.
Take your time and carefully select the wording on your business cards. Cover the basics of who you are, what you do, and how you can be contacted. Keep it simple and get these points accross.
For many people, the business card is the only marketing tool used, especially for those just starting in business. People frequently think a business card that can be designed and printed on their home computer will be a good enough tool to get them noticed and remembered. The truth is business cards are one of the most overlooked of all business tools. A well-designed, professional card makes you and your business look professional; a homemade business card typically gives the impression of an amateur taking a stab at being in business.
Leave your card in carefully selected locations. Identify the places that your potential customers frequent and leave your card there. Try the following:- Popular local businesses, - Notice boards in supermarkets, - On college campuses, and in community centres, - Local Chamber of Commerce or other business organizations offices.
A Chinese Proverb
"Tell me and I'll will forget; show me and I may remember; involve me and I'll understand.